Aviva UK Health has introduced MyHealthCounts for Business, a health risk assessment programme it claims can provide a tangible return within one year.
MyHealthCounts for Business is designed to help companies with 250 or more employees control their sickness absence costs and offers a range of tools to help tackle company's key health risk areas encouraging employees to take pro-active steps to lead a healthier lifestyle.
Employers can receive up to 100% discount off the cost of MyHealthCounts for Business the following year depending on the proportion of their employees who complete the online health questionnaire and the average health score achieved.
Employees receive health and leisure discounts as well as HealthPoints which can be redeemed against health management tools.
An online health coach then helps employees set realistic goals and offers them personalised advice and support on the steps they can take to improve and maintain health.
Employers receive a detailed report that shows them how many people have participated in the programme and their company's health status. The employee data is aggregated and anonymised to give them a comprehensive picture of their company's health, risk areas and improvements.
The MyHealthCounts for Business core package can be further complemented by two additional services. These can be purchased by the employer or funded by the employee themselves:
• The Knowledge Package - a personal health check to measure the employee's BMI, resting heart rate, cholesterol level, blood pressure and blood sugar levels. This is conducted in the workplace if the scheme is employer funded and at one of over 600 pharmacies across the UK if it is employee funded.
• The Activity Package - a Kinetic Activity Monitor to measure the intensity of exercise and the impact it is having. Supported by a comprehensive website, information is downloaded via a USB lead to create the user's personal record.
Neal Archbold, head of proposition and market development at Aviva UK Health said: " Over the past year we've had increased interest from our corporate customers looking to work with us to implement pro-active solutions that help keep their employees mentally and physically healthy, whilst tackling their key risk areas. We've developed MyHealthCounts for Business to respond directly to this need.
"The success of workplace wellness initiatives - and therefore the return achievable - depends on effective communication and long-term participation. Rather than just rewarding employees for demonstrating good health, we're also recognising the employers' efforts by giving them a direct financial incentive for any improvements they make to their employees' health profile."
