Synaptic's new web-building service helps IFAs to launch interactive websites
Synaptic Systems is launching a new website-building service for IFAs. The facility will enable IFAs to establish a web presence with a site offering full transactional capabilities, tools to improve services to existing clients as well as helping them attract new business.
Commenting on the launch, Selwyn Herring, managing director of Synaptic Systems, said: 'In simple terms, we are providing a ready-made 'business in a box.' Ongoing development will continue to add passive revenue streams to a leading edge business solution which heralds a new era in the service of IFAs.'
Tools featured on the sites include news feeds, financial guides, calculators, product literature, decision trees and jargon-busters. They will also be able to access real-time quotes for level term assurance and mortgage protection products, helping clients improve their knowledge of financial services before contacting their IFA.
The system has been designed to be as simple as possible. IFAs can add, change or drop component parts, while having control of the content and appearance of the site with over 50 different graphical themes and the ability to input their own text.
To encourage visitors to come back and register with the site, the service will also enable users to set up their own homepage. Registered users will be able to use an 'action list' enabling them to keep track of issues they wish to address with their IFA.
IFAs can then access important information about usage of the site including number of visits and length of time spent on the site.
Martin Banbury, chief executive of Berkeley Independent Advisers, said it is becoming increasingly important for IFAs to have an online presence.
He said: 'I cannot put enough emphasis on the importance of a good website for today's IFAs. Full functionality should be top of the shopping list for any IFA looking to develop a professional interactive website. Relying on what represents little more than an online brochure to generate new business is a fundamental mistake.'
The system will cost IFAs £149 a month in the first year, rising to £200 thereafter.
