Scottish Provident: Provider upbeat about changing its corporate image
Scottish Provident has rebranded its corporate image with a new logo and literature reinforcing its message that it does not intend to change its name.
The provider's parent company, Resolution, will also seek to improve its service levels and e-business proposition.
In addition, Abbey for Intermediaries is also committed to the new design with the introduction of a specialist protection sales force, which will focus entirely on Scottish Provident products being sold through the intermediary channel.
Alison Turner-Holmes, head of marketing at Scottish Provident, said the logo retained the quality and heritage of its "well-respected" brand by using deep blue and gold as part of the new brand image.
"The blue and white is inspired by the Scottish flag. The gold represents the high standard of products and services that we aim to deliver to both our intermediaries and their clients," she added.
In addition, Turner-Holmes said the symbolism behind the Scottish landscape mirrored the core values of Scottish Provident - solid and dependable, which have been built up over generations.
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