Employers urged to help fight cancer misinformation

“Employers can help shift cancer care from reactive to preventative”

clock • 5 min read

Employers are perfectly placed to help overcome a major barrier to prevention and early intervention – namely the lack of cancer awareness, says Vanessa Sallows, claims and clinical development director, group protection, Legal and General (L&G).

In a time where people, of all ages, frequently turn to social media for everything from recipes to health advice, misinformation about cancer is widespread. This represents a major hurdle in the goal to raise cancer awareness and reduce incidence. But employers are ideally placed to help. Why? Because many employers have two in-built attributes; namely employee trust and, in many cases, access to prevention and early intervention expertise via their employee benefits. L&G recently reported on the analysis of six months' usage of Perci Health's cancer awareness and nurse support servi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Bupa adds benefits to SME health insurance offering

Bupa adds benefits to SME health insurance offering

Includes GP services

Jaskeet Briah
clock 28 May 2026 • 1 min read
Healix Health updates skin cancer screening service

Healix Health updates skin cancer screening service

Partnership with Circle Health Group

Jaskeet Briah
clock 28 May 2026 • 2 min read
Employers concerned about lack of state support for employee health and wellbeing

Employers concerned about lack of state support for employee health and wellbeing

Lack of mental health support felt the most

Jaskeet Briah
clock 22 May 2026 • 2 min read