LifeSearch has expanded its long term relationship with Comparethemarket.com to provide a wider range of advised and non-advised quote and buy solutions.
The proposition went live in February 2016 and means that LifeSearch now provides its partners with a complete customer journey, online and offline, with or without advice.
Jody Baker, head of life insurance at Comparethemarket.com said: "Our customers are at the heart of all of our decisions and LifeSearch delivers best in market processes and services through their care and expertise.
"They support our values, as well as our purpose of making things simple for our customers, through each step of the process, saving customers time and money - whether protection products are taken out on-line, over the phone, advised or non-advised."
Tom Baigrie, chief executive of LifeSearch said: "This new enhanced relationship will lead to more people buying the cover they need. We are now able to provide our partners with a complete customer journey, online and offline, with or without advice.
"Many people are comfortable buying cover online in real time, but many others don't feel they have the time or knowledge to understand all the options, or just need questions answered.
"Our advisers will be on hand to help all those customers who are uncertain as to what is right for them, and so give them the best chance of buying the protection they need."
Further reading
LifeSearch Protection Awards announces 2016 shortlist
LifeSearch to become a partnership
