Bupa's international health insurance business, Bupa Global, has appointed Sheldon Kenton to the role of global commercial director.
In this newly created role, Kenton will report to Robert Lang, managing director for Bupa Global, and serve as a member of Bupa Global Executive Team.
The role will focus on the growth of Bupa Global's corporate sales and health benefits business, which provides products and services in over 190 countries, as well as the further development of its institutional distribution partnerships around the world.
Kenton joins Bupa Global later this year following a long tenure with Cigna Corporation, most recently as chief commercial officer for Cigna Global Health Benefits (CGHB) North America.
Kenton's appointment complements several recent senior industry hires to Bupa Global that strengthen the commercial and clinical teams.
These include: Lorna Friedman from Mercer Health & Benefits; Mary Trometer and Nic Brown from Aetna International; Justin Howcroft from Friends Provident International; and Stephen Killian from United Healthcare Global.
In recent years Bupa Global has significantly invested in its IPMI business.
In 2014 the insurer began a partnership with the Blue Cross Blue Shield Association, a national federation of 36 Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members.
This partnership created the largest combined healthcare provider network ever formed in the IPMI market.
Robert Lang, managing director of Bupa Global, said: "We are delighted to have Sheldon join our team later this year. He will be instrumental in ensuring Bupa Global's corporate and health benefits customers access the full scope of Bupa's significant global presence in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India and Thailand."