Bupa launches corporate health and wellbeing app

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Bupa is launching a wellbeing app that lets employers support and encourage the entire workforce to improve their health.

The Bupa Boost app is available to all organisations that have a corporate-paid Bupa insurance policy - including dental and cash plans.

It is open to all staff in these companies, not just those covered by the employer paid plan.

The app brings together health and fitness data from many different apps and wearable technology, including Apple Health and Google Fit, rewarding users with points for completing goals.

Employers can also use the app to set targets or challenges across the whole workforce in either competitive or collaborative settings.

And they will receive anonymised aggregated data providing an overview of the health risks and issues faced by their workforce.

Individuals can also set their own goals and will receive all their own data tracking their health and fitness activities and progress.

Tesco and Carillion are the first employers to sign-up to the project.

It is available for Apple users first, with versions for Android and Windows phones and tablets to follow during Spring.

Unlike PruHealth's Vitality programme, Bupa Boost is not focussed around a reward platform with discounts to insurance premiums or other offers for participation.

Patrick Watt, corporate director at Bupa, said: "We're well aware that the first thing people will do is compare us to Vitality.

"The first thing is it's not linked to an insurance policy, we've quite deliberately targeted the whole workforce, whereas Vitality is intrinsically linked to an insurance policy.

"Second is they use a rewards platform - they provide a range of different benefits to customers. We've decided to take a very different approach; to integrate with all the different wearables and devices on the market and use engagement as a means to drive change.

"Our view is that's probably the most effective way to drive healthy behaviours. We do have member offers, which our insurance customers do get, but it's not linked. And we've done this deliberately, because we don't want people to think they can only benefit if they are an insurance customer - this is about engagement," he added.

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