Demand for fee-based advice unaffected by RDR - research

clock

Despite fears that consumers would be unwilling to pay for financial advice post the retail distribution review (RDR), AXA's latest Big Money Index has found that one in four consumers are willing to pay for financial advice, the same number as pre-RDR.

Amid continuing economic volatility and persisting uncertainty about where to invest, consumers not only appear to be seeking professional financial advice to manage their finances, but they are as happy to pay for it as they were pre-RDR.

While the wealthier segments remain the most likely to turn to professional financial advisers, 25% of young professionals are happy to pay for advice to assist with money management.

AXA Wealth Elevate managing director David Thompson said: "AXA's latest Big Money Index would suggest that pre-RDR concerns that consumers would be less willing to pay for financial advice as it became more ‘transparent' seem to have been unfounded. The number has remained consistent over the past 12 months, suggesting the RDR has not damaged the industry as some commentators may have feared.

"A core aim of the RDR was to establish financial advice as a profession akin to solicitors or accountants, and while it is still relatively early days and the longer-term impact of the RDR is yet to be fully realised, this research is a reassuring early indicator.

"As economic uncertainty and financial pessimism continue, consumers are willing to pay for professional financial advice to help make the most of the money they have. It will be interesting to see how this trend develops, as the effects of the RDR begin to bed in over time."

 

 

More on Regulation

ABI launches economic and domestic abuse support guides

ABI launches economic and domestic abuse support guides

Partnership with Surviving Economic Abuse

Jaskeet Briah
clock 09 September 2026 • 4 min read
Chancellor pledges growth in every postcode but avoids tax questions

Chancellor pledges growth in every postcode but avoids tax questions

Healey's first major speech as chancellor

Jack Roach
clock 07 September 2026 • 3 min read
IHT receipts hit £3.2bn

IHT receipts hit £3.2bn

Up by £100m on last year

Isabel Baxter
clock 21 August 2026 • 3 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read