Holloway Friendly has joined up with Assureweb to provide advisers with enhanced income protection quotes.
The mutual has offered advisers two defined benefit periods on its Purely IP product exclusively through the portal, plus the option to remove financial underwriting at claim.
Mathew Manser, sales and marketing director at Holloway Friendly, said: "We specialise in providing niche income protection through advisers, so it is essential to us to offer advisers exactly what they need, both in terms of products and service.
"This new development with Assureweb will make a significant difference to the advisers wanting to use Holloway Friendly, providing them and their clients with more choice."
'One of those unsung heroes of our industry'
'We need to pick up the pace'
'The real scare story is our society's lack of financial resilience'
Covid exclusion applies
Contestant: Is it... Insurance premiums?'