AXA buys Health-on-Line

clock

AXA UK has completed the acquisition of specialist on-line health insurance provider, Health-on-Line.

The insurer said the deal significantly strengthens AXA PPP healthcare's capability as a multi-channel distributor in the UK private health insurance market.

Itv intends to leverage Health-on-Line's IT capability for development of lower-cost cover, in a bid for growth by attracting new market entrants.

The deal also enables Health-on-Line and AXA PPP healthcare to accelerate promotion of lower-cost modular products for UK-based individuals and SMEs, which were first introduced in September 2011.

Commenting on the acquisition, AXA PPP healthcare chief executive Keith Gibbs said: "Health-on-Line, as well as being a well-run, profitable business, is closely aligned with two core areas of AXA PPP healthcare's strategy.

"Whilst we already have significant market share in private medical insurance, Health-on-Line will enable us to develop more affordable options - which will be aimed both at consumers and at the micro/SME market.

"Initial sales of our AXA PPP Select and Health-on-Line Priority Health modular products look very promising and the offering seems to be attracting customers who are new to private healthcare, which was our intention".

AXA PPP has been Health-on-Line's underwriter and claims handler since 2005.

More on Group Protection

The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

Now available for members to watch

John Brazier
clock 23 June 2022 • 1 min read
Krysalis partners with Group for Autism, Insurance and Neurodiversity

Krysalis partners with Group for Autism, Insurance and Neurodiversity

Support for group members

John Brazier
clock 23 June 2022 • 1 min read
Wealth Wizards launches self-service guidance software

Wealth Wizards launches self-service guidance software

Royal London among users

Julia Bahr
clock 22 June 2022 • 1 min read

Highlights

Key Interview: Isobel Langton, The Exeter

Key Interview: Isobel Langton, The Exeter

Cost of living and women in protection

John Brazier
clock 21 June 2022 • 1 min read
Bereavement support: Is the protection industry doing enough?

Bereavement support: Is the protection industry doing enough?

“There is a massive ripple effect when someone dies”

Georgie Lee
clock 16 June 2022 • 5 min read
Phil Jeynes: Women in Protection remains a necessary event - here's why

Phil Jeynes: Women in Protection remains a necessary event - here's why

Phil Jeynes, director of corporate strategy at Reassured, shows why events such as the Women in Protection Network Conference are important to the industry by busting the myths that still surround them.

Phil Jeynes
clock 10 June 2022 • 5 min read