New business for advisers to rise in 2010

Staff Writer
01 January 2010

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Financial services advisers are very optimistic about their business growth prospects in 2010, according to research from paaleads.

In its monthly member survey, paaleads.com, moneysupermarket.com's lead generation business, found that 62% of advisers feel the outlook for their business over the next 12 months is very strong and in addition their businesses are in a good position to grow.

Only 8% forecast a negative outlook for their business in 2010.

Almost a fifth of advisers expect to see new business coming in from social media activity (17%), which registered zero when asked how business was generated for 2009, while 78% saying they would be buying leads.

Dean Jones, head of paaleads.com, commented: "Advisers are clearly embracing tools such as lead generation along with social media as they look to diversify their business generation methods.

"Advisers are responding to consumer trends in a more dynamic way than perhaps expected as we head into what will hopefully be a more prosperous 2010."