FCA calls for changes to consumer communications

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The Financial Conduct Authority (FCA) has called on firms, consumer groups and stakeholders to give consumers information in smarter and more effective ways.

The FCA made the call in the discussion paper, Smarter Consumer Communications, feedback is being sought with a deadline of 25 September 2015.

Making information clear and easy to understand through videos, infographics and other new approaches are among the ideas in the paper.

The FCA wants all firms to consider whether there is room for improvement in their own communications.

Ideas include using plain language in a short format with bullet points and clear graphics as well as interactive apps to understand and manage products.

Christopher Woolard, director of strategy and competition at the FCA, said: "All too often customer communications are so technical that even the most astute consumer would struggle to understand the information.

"Communications play a fundamental role in helping consumers make decisions about the products and services they buy which is why it's so important that we work with firms to get this right."

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