Individual Protection

Based on diagnosis alone, she would not have got a pay-out anywhere else.

One in five believe disclosing mental health issues will impact on premiums

Currently 1.2 million people self-reporting symptoms

Proposition launched in October

'In a free market, choice is fair and right as long as the customer understands how and what they are buying.'

'A continuation of strategy'

Mental health was the most common reason for an income protection claim

'Sometimes changing even one key behaviour will generate greater than usual actuarial benefit'

One in five haven’t heard of income protection

'Choosing the right moment to raise the subject of protection is about personalising the protection conversation'