Greg Levine: Why health personalisation is the future of prevention

There's no denying that incentivising positive lifestyle choices in a world forever changed by a global pandemic is good for everyone. For clients, it motivates them to stay well, helping to ensure they spend more of their life in good health[1]. This makes for a more productive, healthier population putting less strain on the NHS. For insurers, helping members avoid preventable illness, which represents 40% of the UK's total disease burden[2], is only going to be reflected in a better claims...