‘Next Best Action’ is the next evolution of wellbeing and this time it’s personalised, writes Greg Levine, Vitality's sales and distribution director.
There's no denying that incentivising positive lifestyle choices in a world forever changed by a global pandemic is good for everyone. For clients, it motivates them to stay well, helping to ensure they spend more of their life in good health[1]. This makes for a more productive, healthier population putting less strain on the NHS. For insurers, helping members avoid preventable illness, which represents 40% of the UK's total disease burden[2], is only going to be reflected in a better claims...
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