Kevin Paterson: The role of non-advised protection

'In a free market, choice is fair and right as long as the customer understands how and what they are buying.'

clock • 2 min read

Providing a non-advised pathway to protection for customers forms part of a holistic spectrum and should focus fulfilling customer needs, writes Enduralife managing director, Kevin Paterson.

Signposting is a hot topic currently and it is widely accepted that if a broker is not able of offer protection, they should be referring it across to someone who can. This is Treating Customers Fairly (TCF) as protection is the bedrock of any financial plan. Asthe new MD of Enduralife, I'm well aware of the crucial role protection brokers play in securing people's finances. Not only does protection protect clients financially against illness and death, it can also protect their house if they can't work to pay the mortgage or secure their investment portfolio against crystalising losses ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The COVER Review: NHS waiting list, provider news and AI

The COVER Review: NHS waiting list, provider news and AI

Week commencing 9 February 2025

COVER
clock 13 February 2026 • 1 min read
Quilter Foundation pledges £3m for UK financial education

Quilter Foundation pledges £3m for UK financial education

Structured lessons and volunteer training

Jaskeet Briah
clock 13 February 2026 • 2 min read
NHS waiting list drops to 7.29m

NHS waiting list drops to 7.29m

Average wait time increased to 13.4 weeks

Jaskeet Briah
clock 12 February 2026 • 2 min read