Kevin Paterson: The role of non-advised protection

'In a free market, choice is fair and right as long as the customer understands how and what they are buying.'

clock • 2 min read

Providing a non-advised pathway to protection for customers forms part of a holistic spectrum and should focus fulfilling customer needs, writes Enduralife managing director, Kevin Paterson.

Signposting is a hot topic currently and it is widely accepted that if a broker is not able of offer protection, they should be referring it across to someone who can. This is Treating Customers Fairly (TCF) as protection is the bedrock of any financial plan. Asthe new MD of Enduralife, I'm well aware of the crucial role protection brokers play in securing people's finances. Not only does protection protect clients financially against illness and death, it can also protect their house if they can't work to pay the mortgage or secure their investment portfolio against crystalising losses ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Quarter of over-55s have informed executors on how to locate protection policies

Quarter of over-55s have informed executors on how to locate protection policies

Canada Life research findings

Jaskeet Briah
clock 11 September 2026 • 2 min read
Sorry (not sorry) to interrupt

Sorry (not sorry) to interrupt

World Suicide Prevention Day

Cameron Roberts
clock 10 September 2026 • 3 min read
Over half of parents financially impacted by their child's illness or injury

Over half of parents financially impacted by their child's illness or injury

MetLife’s Everyday Risk Report

Jaskeet Briah
clock 09 September 2026 • 2 min read