'You need to look at what you've learnt and evolve the message for follow-on campaigns. Unless you do this, interest wanes'
Among the employed population 9% report having a limiting long-standing illness or disability (LSI), figures from the Office for National Statistics (ONS) have found.
Consumers believe their savings would be more useful to them if they were off work for more than six months than income protection, research has found.
The way in which the insurance industry works is likely to see huge changes in the near future predicted a panel at the cover forum.