Peter Le Beau: awareness raising and the importance of momentum

"A lot of people don't understand how fundamental protection is and it's a message that we, as an industry, have ignored for too long," says protection industry legend Peter Le Beau in a recent podcast. In a personal rallying call to the industry, Peter talks of the bitter sweetness of the 7 Families campaign: the sense of achievement in bringing the industry together to help raise adviser awareness of the importance of income protection (IP), the humbling feeling of being involved in collective...