Peter Le Beau: awareness raising and the importance of momentum

"A lot of people don't understand how fundamental protection is and it's a message that we, as an industry, have ignored for too long," says protection industry legend Peter Le Beau in a recent podcast. In a personal rallying call to the industry, Peter talks of the bitter sweetness of the 7 Families campaign: the sense of achievement in bringing the industry together to help raise adviser awareness of the importance of income protection (IP), the humbling feeling of being involved in collective support to seven families in serious need, followed by a sense of disappointment with the follow...