Health cash plan provider Simplyhealth has launched a dedicate customer services Twitter handle.
After seeing an increase in customer service related enquiries via its company twitter handle @SimplyhealthUK, Simplyhealth created @AskSimplyhealth.
Managed by a dedicated team of customer services advisors, the account is monitored Monday to Friday between 9am and 5pm, the provider said.
The customer service account follows the introduction of Live Web chats via the Simplyhealth website in May 2014.
Last month, Simplyhealth customer service advisors had 6,459 conversations with customers using Live Chat.
Debbie Hawkins, customer contact manager at Simplyhealth, said: "We recognise that technology plays a large part in daily life which is why we're expanding our social channels so our customers can speak to us in the most convenient way for them.
"From questions on how to claim to finding out more about their plan, customers can now speak to us by phone, email, Twitter or live chat."
Further reading
Protection: Using different platforms for customer engagement
