How to approach the Generation Rent adviser gap

While some renters understand the need for protection and are happy to buy online, the reality is that the bulk of protection policies are ‘sold', and most of these are sold alongside a mortgage, not a rental contract. It's true that the aggregator market is picking up, but their impact in protection sales is far less than almost any other financial product and a long way from filling the gap. According to Swiss Re the mortgage market typically makes up between 35%-55% of total new term sales and as a result ‘generation rent' has historically not been an issue as, leaving aside prime ...