Lisa Martin: The art of protection advice

'Guiding not scaring'

clock • 5 min read

Advisers have an opportunity to develop more comprehensive conversations with mortgage clients

Helping clients secure their dream home is undoubtedly one of the best aspects of an adviser's job but with fewer people taking out protection policies, there is an argument for changing the conversation around house buying. The Association of British Insurers revealed in its State of the Market 2019 report that the number of individual protection policies - such as life insurance and income protection - decreased in 2018[1] by more than 9% from 25.5m to 23.1m. This is in spite of the fact total gross mortgage lending last year of £269.2 billion was more than double the rate in 2010 (...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

 4.72% of UK deaths resulted in an IHT charge during 23/24

4.72% of UK deaths resulted in an IHT charge during 23/24

Figures ‘set to accelerate’

Sophia Panayi
clock 30 July 2026 • 2 min read
BW Consulting partners with Working To Wellbeing on vocational rehab

BW Consulting partners with Working To Wellbeing on vocational rehab

Support for employees with chronic conditions

Jaskeet Briah
clock 28 July 2026 • 1 min read
amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read