Cirencester Friendly has partnered with RedArc to offer ‘Friendly Voice', a telephone help and support service to policyholders.
As part of the service personal nurse advisers will be able to arrange counselling, therapy, home visits or telephone calls from specialist nurses where needed.
Friendly Voice will also offer members with information and support for as long as needed.
Friendly Voice will be available to all new and existing members and their spouses as part of their policy.
Christine Husbands, managing director of RedArc said: "We are thrilled to be working with Cirencester Friendly who have recognised the importance of practical advice and emotional support as well as the financial pay-out. "
Paul Hudson, chief executive of Cirencester Friendly said: "Friendly Societies, like Cirencester, have a long history of caring for their Members beyond mere contractual provision.
"We are delighted to be able to carry on that heritage by providing additional support to all our Members and their spouses through Red Arc.
"This is the first of a number of additional Member orientated initiatives we will be offering and is part of our continued commitment to being there for our Members when they need us most."