PruProtect has announced a discount on all its Vitality Optimiser products for new customers, for the life of the policy.
The 5% discount applies to Life Cover, Serious Illness Cover, Income Protection and Relevant Life Policy customers. As part of the offer a free health check with RoadtoHealth is included which measures BMI, blood pressure, cholesterol and glucose checks. The offer runs from 8 September to 7 November 2014.
Vitality Optimiser, launched a year ago, is designed to encourage healthy living by policy holders with a range of incentives and offers, including discounts on gym membership and cashback.
PruProtect marketing & distribution director Justin Taurog said, "Vitality Optimiser has been a huge success since we launched it a year ago and it now contributes more than 40% of our new business volume.
"Despite the initial discount offered, average premiums for this product are higher than non-Vitality Optimiser new business as customers have purchased a richer benefit mix, resulting in better outcomes for both the client and adviser. We want to continue to drive engagement with Vitality among our clients as well as providing a much needed "back to school" boost to the sector."
Michael Aldridge, sales director at London & Country Mortgages, said, "This offer is welcome news from one of the major players in the Protection market. The Vitality concept is really starting to take off in the UK now and giving more incentives to people to address their families' insurance needs is fantastic.
"The chance to give customers a free health check is a brilliant idea too, creating more angles with which advisers can discuss the topic of health and wellbeing."