PruHealth and PruProtect have announced a new joint venture between their parent company, Discovery Limited (Discovery) and AIA Group Limited (AIA) to introduce Vitality to the Asia-Pacific region.
The wellness programme known as "AIA Vitality" was launched in Singapore, a market that AIA has operated in for more than 80 years.
Adrian Gore, CEO of Discovery Limited said, "Like elsewhere in the world, the Asia-Pacific region is fast becoming vulnerable to the impact of chronic diseases of lifestyle; we have a unique opportunity to help arrest this and positively transform the life insurance market in the process."
The investment to be made in AIA Vitality by Discovery is expected to fall within Discovery's strategic framework of less than 5% of pre-tax profits for new business development.
