Aviva has opened its platform proposition to all advisers registered on the Aviva for Advisers (A4A) website.
This provides more advisers with access to the complete Aviva product range through a single portal.
Advisers can access the service free of charge once they have registered on the A4A website. The system aims to simplify and streamline adviser communications with the company.
Features will include a ‘quote and apply' function which aims to simplify the set up of client investments. It enables the management of all Aviva life and pensions products, including protection and retirement planning.
Aviva intermediary director, Andy Beswick, said: "As advisers adjust to a new world following the implementation of the Retail Distribution Review, increasing efficiency has become more important.
"By bringing together all their clients' information and the tools they need to support them clients on one website we've taken a major step forward.
"Advisers don't see their new and existing business in different ways, so regardless of whether they're dealing with us for the first time, or have been with us for many years, we want it to be as seamless and stress-free as possible.
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