Zurich has re-launched a microsite for protection advisers.
The revamp aims to support advisers in growing their protection business.
The site provides a one-stop-shop for protection advisers to help them with client business.
It includes interactive tools, sales tips, training materials and downloadable promotional literature covering business protection, relevant life, IHT planning and family and mortgage protection.
There is also a page on the EU gender directive including an interactive Q&A, downloadable promotional material and letter templates for advisers to use with clients.
Phil Brown, head of protection and underwriting at Zurich, said: "With regulatory changes afoot, now is an ideal time for advisers to be working with customers to re-evaluate their protection needs.
"The well documented protection gap means that around one in three adults in the UK has no life insurance in place and people are more likely to insure their homes or cars than their lives. Yet typically when a loved one falls ill, it places the family finances under immense strain at a time when its least needed."
The website is www.zurich4protection.co.uk. It also offers an online calculator tool and promotional films.
The re-launch is part of the isnurer's Releasing the Potential marketing campaign.