Healthcare 4 Life has become the latest entrant in the private medical insurance market. The group i...
Healthcare 4 Life has become the latest entrant in the private medical insurance market. The group is aiming to gain market share through a combination of reduced premiums for those with healthier lifestyles and no age-related premium increases.
The new company has been set up by a team from OHRA UK whose book of business has now been taken over by Norwich Union Healthcare. The company is to headed up Hazel Berrill.
Berrill said the exit of OHRA would leave a gap in the UK PMI market which Healthcare 4 Life is aiming to fill. "The key requirement to an insurance service is how claims are dealt with, speed often being crucial which is why our claims will be handled in-house"
The insurer's scheme promises lower premiums for non-smokers and gym or health club members. Non-smokers will qualify for an 11% discount while gym and health club members will make a 2.5% saving.
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