Portal adds 'compelling' service to site so advisers can meet customer demand for 'very important' product
Assureweb has added a private medical insurance (PMI) quotation service to its portal.
Rolled out at the end of June, the new service will provide users with rates from eight of the major PMI providers - including Bupa, Legal & General, Norwich Union and Standard Life.
It will compare individual PMI, group PMI as well as healthcare cash plan quotes.
The decision to include this feature was taken after an online survey conducted by the firm revealed that 60% of users considered PMI to be of high or very high importance.
"Acting on user feedback, we are putting into place what we believe will be one of the most compelling PMI quote services in the industry," said Stephen Wynne-Jones, sales & marketing director of Assureweb.
Pointing out that it has been designed to make life easier for advisers, he continued: "Saving time is clearly essential to our users, and it is for this reason that the PMI service is so appealing. Rather than wasting their precious time jumping in and out of individual provider extranets, or paying licence fees and additional charges for a service that should be free, advisers can instead divert their energies into providing improved client services and winning profitable new business."
Wynne-Jones added that he hoped this service would work as a catalyst for providers to start doing e-business on the PMI side.
The free service will also offer free training sessions and ongoing telephone support for users.
Mediquote and The Exchange already offer PMI quote comparisons.
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