Ash Borland, business coach, Ash Borland Consulting, discusses how advisers can implement family income benefit (FIB) within a protection offering and what it means for clients.
FIB is one of the most overlooked protection tools on the market and that's a problem. Because this isn't some obscure or complicated policy. It's clear, affordable and incredibly relevant to the real-life challenges your clients face. Yet in most advice processes, it barely gets a mention. If you want to build stronger recommendations and protect your clients properly, it's time to bring FIB to the forefront. Here's why. 1. It solves the real problem: monthly income We've all seen cases where brokers recommend big life cover lump sums, whether it is £500,000 or £800,000, and ...
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