Legal & General has announced "improvements" to its online quote and apply system OLP Connect.
These changes are designed for a faster and more efficient application process for term assurance, critical illness, income protection and family and personal income plans.
OLP Connect, which can receive in excess of 40,000 applications per month, should now allow more underwriting decisions to be made straight away, putting policies on risk much sooner.
Acting on customer research, there are fewer questions overall and the health questions have been changed making it easier for customers to understand and complete.
Key enhancements include:
• Simplified underwriting with up to 30% fewer questions compared to the existing application
• Questions reworded helping customers disclose everything they need to and nothing they don't
• Increase in the likelihood of an underwriting decision at the point of purchase
• Fewer underwriting referrals
Peter Graham, managing director of individual protection at Legal & General said,"We believe this is now the quickest online protection system there is of its kind in the market. We have listened to our customers and acted where they have told us to remove unnecessary questions and revise others, making the application for a protection policy a much clearer and simpler process."
