Skandia has launched a new campaign to raise awareness about the long-term risk to the critical illness market from low cost policies.
The new 'Quality Uncovered' scheme will target advertisers and consumers, highlighting the fact that conditions covered and policy options are often more important considerations than price. "If the CI market is to grow it is essential to get consumers to understand exactly what is available and ensure they know that certain medical conditions may be excluded from cheaper policies," said Alison Turner-Holmes, protection marketing manager at Skandia. A guide to accompany the campaign, highlighting Skandia's proposition will be available later in the month.
