Gender-targeted innovation post-gender neutralisation will be difficult to establish and could work against the debate around simple products, Legal and General has said.
People absent from work because of illness are more likely to report a mental health condition than those at work, according to DWP statistics.
A poll of financial advisers, insurers and reinsurers has shown nearly half think life offices have not done enough to get their G-Day message out.
The average British family has just 19 days before savings run out if the main breadwinner is unable to work, L&G has reported.
Legal and General has seen a "better than expected" 50% fall in female sales after going gender neutral.
Lack of flexibility and limitations on bolt-ons have been eroding the value of term assurance, an adviser has warned.
Legal & General will move to gender neutral pricing today.
Legal & General will move to gender neutral pricing from 21 November.
Legal and General (L&G) has announced a steep rise in third quarter protection sales over the same period last year with sales up 30% at £56m (2011:£43m).
Legal and General has been challenging employers to do more about mental health in the workplace following a visit from Labour party leader Ed Miliband.