Gender-targeted innovation post-gender neutralisation will be difficult to establish and could work against the debate around simple products, Legal and General has said.
Bonnie Burns, product development director at L&G, said worthwhile ‘blue and pink' products could not be structured unless there was a dramatic difference on what effected men and women which was difficult to establish.
She said: "We are more likely we will see marketing around literature to change to encourage different gender, such as areas like planning after birth.
"But at a time when we are trying to simplify products innovating gender-targeted products now might just might it all more complicated."
Stuart Welch, actuarial director of protection at L&G, said the provider was currently focussed on managing the aftermath of gender neutralisation and I-E tax changes.
He said: "The industry had a really strong market last year. It is now absolutely essential to understand the gender-split risk to we do not mis-price. We will be looking very closely at the underlying risk and expect it all to settle down in about three months."
Burns added that L&G were also involved closely with the developing debate around simple products and the Carol Sergeant review.
"The education and getting customers towards these products is more prominent in discussions than building the simple term assurance products itself," she said.
