AIG

Two million UK people estimated to have dementia by 2051

He's married someone 23 years younger

‘Start from yes’ philosophy

'A small number of people lie on their insurance applications'

Direct Life-powered site becomes first to compare FIB online

Price comparison tool switches from insurer questionnaire format to customized style with 'catch-all questions' to reduce sales time

Underwritten by AIG life, the service offers life insurance in as few as nine questions

She will promote the benefits of the quote and compare underwriting service to UK distributors and networks

Story of Max Brett gets coverage in The Times, Daily Mail and on ITV's Lorraine show

Changes ensure the insurer "once again features as one of the top critical illness providers," says Alan Lakey