AIG Life offers Santa income protection

‘Start from yes’ philosophy

Adam Saville
clock • 1 min read

'We can help people whose lives might be considered too complex for income protection, including Santa Claus,' says Debbie Bolton

A blog published by AIG Life has offered income protection (IP) to Santa Claus in a bid to highlight how accessible it is. Drawing attention to its ‘start from yes' philosophy, which hinges on the practice of looking for reasons why it can insure a customer with IP, the article takes a tongue-in-cheek glance at what the public knows about Santa and explains the questions AIG Life's underwriting experts would need to ask if they were to assess his application, before revealing that he is in fact insurable. Explaining why she wrote it, head of underwriting and claims strategy for AIG Li...

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