AIG Life offers Santa income protection

‘Start from yes’ philosophy

Adam Saville
clock • 1 min read

'We can help people whose lives might be considered too complex for income protection, including Santa Claus,' says Debbie Bolton

A blog published by AIG Life has offered income protection (IP) to Santa Claus in a bid to highlight how accessible it is. Drawing attention to its ‘start from yes' philosophy, which hinges on the practice of looking for reasons why it can insure a customer with IP, the article takes a tongue-in-cheek glance at what the public knows about Santa and explains the questions AIG Life's underwriting experts would need to ask if they were to assess his application, before revealing that he is in fact insurable. Explaining why she wrote it, head of underwriting and claims strategy for AIG Li...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

IPTF launches third Profile of an IP Customer Report

IPTF launches third Profile of an IP Customer Report

IP applications grow 7% in 2025

Cameron Roberts
clock 16 June 2026 • 1 min read
Half of homeowners believe income protection pays out on redundancy

Half of homeowners believe income protection pays out on redundancy

Misconceptions over the role of the state, employers and IP

Jaskeet Briah
clock 04 June 2026 • 2 min read
Shepherds Friendly partners with Primis

Shepherds Friendly partners with Primis

Income protection distribution

Jaskeet Briah
clock 21 May 2026 • 1 min read