Why AIG sought to make CI simpler by broadening coverage while reducing condition count
The industry cry has long been that complexity is a barrier to critical illness cover (CI) take-up and that we need to simplify CI. It turns out, in such a competitive and nuanced market, that making things simpler is anything but simple. So should we just accept that CI is a continuous and complex conditions race or face the challenge head on and take a different approach? As an insurer, you could tread the familiar path of adding a condition, tweaking some wording, or increasing the additional...
Over 50,000 diagnoses in the UK during 2018
Watch the full presentation
Aegon research shows
Focus on quality rather than list of conditions
Will 'delight' advisers that focus on quality