Could this be the start of a new conditions race… this time to the bottom?

Tim Lewis on AIG's recent critical illness overhaul

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Could this be the start of a new conditions race… this time to the bottom?

Why AIG sought to make CI simpler by broadening coverage while reducing condition count

The industry cry has long been that complexity is a barrier to critical illness cover (CI) take-up and that we need to simplify CI. It turns out, in such a competitive and nuanced market, that making things simpler is anything but simple. So should we just accept that CI is a continuous and complex conditions race or face the challenge head on and take a different approach? As an insurer, you could tread the familiar path of adding a condition, tweaking some wording, or increasing the additional...

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