Why AIG sought to make CI simpler by broadening coverage while reducing condition count
The industry cry has long been that complexity is a barrier to critical illness cover (CI) take-up and that we need to simplify CI. It turns out, in such a competitive and nuanced market, that making things simpler is anything but simple. So should we just accept that CI is a continuous and complex conditions race or face the challenge head on and take a different approach? As an insurer, you could tread the familiar path of adding a condition, tweaking some wording, or increasing the additional...
Leading by example
Over 50,000 diagnoses in the UK during 2018
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