Birth, death... but what about 'the middle'?

Adam Saville
clock • 5 min read

Cura's Kathryn Knowles investigates value-added services and why it is crucial for advisers to know their products

Recently a client said to me, "We think about the start of life, we think about the end, we forget about the middle". That has really stuck with me.  We all know that one day we are going to die; it sucks but it will happen. Many of us plan on specific life events that we assume we will go through like school, work, marriage, children, retirement. But there is a massive elephant in the room, that can go ignored. How do we achieve all these things?  The answer is by living, and having support structures and resources in place, so we achieve our goals. In a perfect world, we would compl...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Women in Protection and Health Awards 2026: Open for nominations

COVER Women in Protection and Health Awards 2026: Open for nominations

Deadline 14 November

COVER
clock 16 October 2025 • 1 min read
LifeSearch partners on SME financial planning

LifeSearch partners on SME financial planning

Access to life cover and business protection

Jaskeet Briah
clock 16 October 2025 • 2 min read
Access FS creates Equality Council

Access FS creates Equality Council

Supports equitable opportunities for staff and advisers

Jaskeet Briah
clock 14 October 2025 • 1 min read