Mortgage Advice Bureau (MAB) has acquired HomeOwners Alliance (HOA), with the mortgage intermediary taking a 100% stake in the consumer platform from its founders and Smoove Limited.
HOA is a UK consumer platform that provides guidance, tools and services to homeowners and prospective buyers. The acquisition aims to strengthen MAB's presence earlier in the homebuying journey and to expand its role across the wider property ecosystem, MAB said. Through the integration and enhancement of HOA's digital platform, MAB expects earlier engagement with consumers in the homebuying journey and the extension of its reach beyond the point of mortgage advice. This is also expected to increase lead volumes and extend the range of services available, including protection, alo...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.





