Protection Review 2025: Morning roundup

Current products “look and feel the same”

Jaskeet Briah
clock • 3 min read

COVER attended the Protection Review 2025 conference at the Landmark Hotel, with this year's event exploring disruption in the protection industry and whether it is right to offer new product upgrades to new customers only.

The day started off with discussions on whether the protection industry is "disruptable", with presentations by Phil Jeynes, head of individual protection, MetLife UK; and Chris Samuel, vice president of SSG Sales and Client Relationships, iPipeline. Jeynes said that there are new demographics growing in the industry which are not served by legacy products, such as low-income families, migrants, etc. For these customers, he said a fractured leg would have a "dire financial impact", it is in these products that MetLife is seeing the most growth. Elsewhere, Samuel said the protection in...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New head of protection development for Omni Protect

New head of protection development for Omni Protect

Dave Butler takes the role

Cameron Roberts
clock 27 May 2026 • 1 min read
Mortgage firms reporting lower proportion of vulnerable customers

Mortgage firms reporting lower proportion of vulnerable customers

Data from the MorganAsh Resilience System (MARS)

Jaskeet Briah
clock 27 May 2026 • 2 min read
Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read