Majority of advisers believe clients mostly value 'peace of mind'

Whereas clients place more emphasis on positive investment performance

Isabel Baxter
clock • 1 min read

The majority of advisers (66%) believe that their clients value peace of mind the most, according to research from Royal London and The Lang Cat.

The report - The Meaning of Value - explored views from 2,000 advisers and consumers to compare how value is defined from different perspectives. Out of the consumers included, 45% define value as a combination of getting value for money and getting their money's worth, while only 16% define it as price. Meanwhile, advisers believe their clients value peace of mind (66%), helping them reach financial goals (40%), and clear communications (38%). The research showed that consumers do indeed value these aspects that advisers pointed out but also place more emphasis on positive investm...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

A stake in the ground: World Mental Health Day

A stake in the ground: World Mental Health Day

“Helping those around us with their mental health should be something we do 365 days a year”

Cameron Roberts
clock 10 October 2025 • 3 min read
Paradigm Protect adds adviser access to Defaqto's CIC tool

Paradigm Protect adds adviser access to Defaqto's CIC tool

Managing product switching processes

Jaskeet Briah
clock 07 October 2025 • 2 min read
MAB invests in UK Moneyman

MAB invests in UK Moneyman

New appointed representative

Cameron Roberts
clock 01 October 2025 • 1 min read