Majority of advisers believe clients mostly value 'peace of mind'

Whereas clients place more emphasis on positive investment performance

Isabel Baxter
clock • 1 min read

The majority of advisers (66%) believe that their clients value peace of mind the most, according to research from Royal London and The Lang Cat.

The report - The Meaning of Value - explored views from 2,000 advisers and consumers to compare how value is defined from different perspectives. Out of the consumers included, 45% define value as a combination of getting value for money and getting their money's worth, while only 16% define it as price. Meanwhile, advisers believe their clients value peace of mind (66%), helping them reach financial goals (40%), and clear communications (38%). The research showed that consumers do indeed value these aspects that advisers pointed out but also place more emphasis on positive investm...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New compliance director for Access FS

New compliance director for Access FS

Jeremy Lock appointed

Cameron Roberts
clock 14 May 2024 • 1 min read
Understanding neurodiversity

Understanding neurodiversity

Promoting inclusion and the employers' role in the workplace

Dave Middleton
clock 10 May 2024 • 2 min read
Women in Protection 2024: Afternoon roundup

Women in Protection 2024: Afternoon roundup

Ending with inspiration

Cameron Roberts
clock 03 May 2024 • 2 min read