One in ten UK adults do not trust financial advisers

More than a fifth of adults would not seek advice even if it was free

Isabel Baxter
clock • 3 min read

One in ten adults in the UK do not trust financial advisers, a report from Canada Life and financial services consultancy AKG has revealed.

The report, ‘State of Flux', also showed that over a fifth (23%) said they would not seek finance advice, even if it was free. Additionally, less than half (45%) have never seen a financial adviser. Over one in five (21%) who are not engaged with advice, said they believe they do not have enough wealth to warrant seeing an adviser. Two additional indicative reasons to do with perception of advice are ‘not trusting financial advisers' (11%) and ‘being afraid of pushy sales techniques' (9%). Despite this, those that see an adviser on an ongoing basis attach a great deal of value to thei...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read
BIBA expands 'Ben the Broker' campaign

BIBA expands 'Ben the Broker' campaign

Promoting cyber insurance and brokers

Cameron Roberts
clock 13 May 2026 • 1 min read
Single-tie life arrangements damage consumer trust: LifeSearch

Single-tie life arrangements damage consumer trust: LifeSearch

Yorkshire Building Society research

Cameron Roberts
clock 13 May 2026 • 2 min read