Shepherds Friendly unveils 'straightforward' rebrand

Protection mutual Shepherds Friendly has redesigned its website and branding as part of a rebrand that has put simplicity at the forefront of its marketing approach. As part of the rebrand, Shepherds Friendly has unveiled a new logo and strapline: ‘Straightforward personal finance.' It has also developed new marketing materials and updated its website for advisers and members with a revamped visual identity. The friendly society's name will remain unchanged. The mutual, which was formed in 1826, consulted its members as part of the rebrand process, receiving 2,000 pieces of member ...