Aviva updates high value protection proposition

Rising demand for IHT planning

Cameron Roberts
clock • 2 min read

Aviva has launched a high value proposition aimed at high-net-worth (HNW) clients to tackle rising demand for inheritance tax (IHT) planning.

The launch focuses on introducing joint life second event term cover; updated IHT‑related benefits; and extended life change and separation benefits for rated clients. Maximum cover limits for the proposition have been increased to over £100m and the maximum entry ages have also been raised to 85 for whole of life policies. Aviva also said clients could increase cover by up to £1m without underwriting, should IHT rules increase liabilities. Clients may also increase cover by up to £200,000 without underwriting should IHT liabilities rise due to receiving a gift or inheritance. T...

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