Aviva updates high value protection proposition

Rising demand for IHT planning

Cameron Roberts
clock • 2 min read

Aviva has launched a high value proposition aimed at high-net-worth (HNW) clients to tackle rising demand for inheritance tax (IHT) planning.

The launch focuses on introducing joint life second event term cover; updated IHT‑related benefits; and extended life change and separation benefits for rated clients. Maximum cover limits for the proposition have been increased to over £100m and the maximum entry ages have also been raised to 85 for whole of life policies. Aviva also said clients could increase cover by up to £1m without underwriting, should IHT rules increase liabilities. Clients may also increase cover by up to £200,000 without underwriting should IHT liabilities rise due to receiving a gift or inheritance. T...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

AXA Health updates employee testing and treatment options

AXA Health updates employee testing and treatment options

Early detection and intervention

Jaskeet Briah
clock 08 October 2026 • 1 min read
Zurich launches pregnancy and baby loss support service

Zurich launches pregnancy and baby loss support service

Partnership with Empathy

Jaskeet Briah
clock 07 October 2026 • 2 min read
Aviva updates digital trust management and death claim notifications

Aviva updates digital trust management and death claim notifications

Adviser support for claims

Jaskeet Briah
clock 05 October 2026 • 2 min read