'Early intervention, technology and wellness support will shape 2019'

Value-added services

Adam Saville
clock • 2 min read

'The pressure is on for insurers to differentiate their products,' says RedArc's Christine Husbands

Nurse support service RedArc has predicted that the three main areas that insurers will need to focus most on developing during 2019 will be value-added services, technology with a human touch, and prevention and wellbeing. "The pressure is on for insurers to differentiate their products, for advisers to add value and for employers to see a return on investment," said Christine Husbands, managing director, RedArc. "Added-value benefits have been delivering on this for years but 2019 will be the year when added value is no longer simply a ‘nice to have' but a core expectation of products ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Protection ranks lowest in importance for homebuyers

Protection ranks lowest in importance for homebuyers

Vitality research findings

Jaskeet Briah
clock 23 January 2026 • 2 min read
Updated: MetLife UK pays out £34m in 2025

Updated: MetLife UK pays out £34m in 2025

31,000 claims paid

Cameron Roberts
clock 20 January 2026 • 2 min read
The COVER Review: Claims, BIBA updates and 2026 predictions

The COVER Review: Claims, BIBA updates and 2026 predictions

Week commencing 12 January 2026

COVER
clock 16 January 2026 • 1 min read