Will value-added benefits become the core product?

Earlier in the year, the online protection publication asked industry members the question: 'Will we see a time when today's added-value benefits become the core product, with insurance being the add on?'. Votes revealed that a staggering 59.09% believe ‘yes', 25% said ‘no' and 15.91% said ‘maybe'. Protection Review CEO Kevin Carr, said: "The results of our latest poll, which includes the views of advisers, insurers and reinsurers, shows there is a strong possibility that what we call ‘added value' today could become the core product of the future. Younger people in particular are loo...