Gryphon mounts challenge for protection business as Guardian

Adam Saville
Gryphon mounts challenge for protection business as Guardian

Hinged on promises to modernise and simplify protection, the new insurer will focus on life, critical illness cover and income protection under the 200-year-old Guardian trading title.

Last December, Gryphon Group Holdings acquired the trading rights for Guardian, an insurance brand formed in 1821. Trading as Guardian and backed by £180m funding, the new protection-focused insurer will focus on five areas: simplifying and broadening products; technological liberation without legacy; customer fairness: forward-thinking underwriting and more meaningful customer care. While one of the main driving forces from an insurance perspective is providing protection to the large number...

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