Hinged on promises to modernise and simplify protection, the new insurer will focus on life, critical illness cover and income protection under the 200-year-old Guardian trading title.
Last December, Gryphon Group Holdings acquired the trading rights for Guardian, an insurance brand formed in 1821. Trading as Guardian and backed by £180m funding, the new protection-focused insurer will focus on five areas: simplifying and broadening products; technological liberation without legacy; customer fairness: forward-thinking underwriting and more meaningful customer care. While one of the main driving forces from an insurance perspective is providing protection to the large number...
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