Allianz Global Assistance UK has called on insurers to help bridge gaps in social care.
The call comes following recent figures which showed the gap between those in need of care and those receiving care from Age UK.
Research for Allianz carried out by Gorkana surveying 200 people found that 48% would be interested in a care policy as an employee or member benefit.
The research also found 52% are concerned about having to provide care for relatives themselves if they need home assistance.
A report in September 2014 said the insurance industry had shown "little appetite" in providing care products.
Sarah Ducker, health development specialist at Allianz Global Assistance in the UK, said: "It is quite clear that there is a gap in the social care market, and the recent figures show a dramatic decline in the care available."
"This emphasises the need for the gap in social care to be filled by a robust network of care management solutions."
Ducker added: "The recent reports continue to highlight the UK's lack of resources as demand for social care increases."
"It is evident that there are difficulties in the processes, and that public service resources are hard pressed. The new cap on care costs is not creating a positive response within the insurance industry and whilst the cap on care costs will go some way to reform the healthcare system, interim solutions need to be embraced in the meantime.
