Roger Edwards of Roger Edwards Marketing Ltd, and former managing director of Bright Grey and Scottish Provident has launched a ‘Marketing Protection and Finance' Podcast.
The Podcasts are designed for the financial adviser audience and aims to addressing the issues that matter to advisers looking to grow their business.
The format is an interview based audio show with Edwards in conversation with well know experts, sharing ideas around topics that matter to protection and finance professionals.
The first show with brand, marketing and communications consultant, Lucian Camp is available to download now from www.rogeredwards.co.uk or via iTunes.
Edwards said: "Advisers are constantly bombarded with content in all sorts of formats, but accessing it doesn't always fit in with a busy schedule. I wanted to create meaningful conversations they could tap into in a convenient form that can be accessed in the car on the train or on the treadmill.
"My aim is to make sure that listeners will get one or two big ideas that they can apply to their own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
"I felt there was a gap in the market for an interview based podcast dedicated to marketing and business ideas for financial services professionals."
The next podcasts will be as follows:
- Tuesday 1 July 2014 - Pete Chadborn on Financial Adviser Business Models
- Tuesday 8 July 2014 - Alan Lakey on Critical Illness Cover