Adviser views: Our expectations for the protection industry in 2024

Distribution, technology and underwriting

Jaskeet Briah
clock • 6 min read

COVER approached the protection industry to uncover the hopes and predictions of advisers for the year ahead.

Debbie Kennedy, chief executive officer, LifeSearch: "Consumer Duty will no doubt be the foundation to build upon for better value and customer service. Beyond this, I think it will also be simple economics that create some of the biggest changes in 2024. We are already starting to see a shift in our value chain. With lead generation under pressure on both cost and ultimate quality, distribution will seek other ways to acquire customers. "One of the key changes we will see in 2024 is a move away from segmenting distribution by ‘advice' and ‘not advice'. Instead, the lines will be draw...

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