Capita Financial Software, has launched a multi-benefit protection comparison service through its quote and e-apply portal, Webline.
Once a client has been selected on the system, the adviser will be able to research multiple protection cover types to quote for.
If the adviser chooses to quote against more than one cover type, the system will automatically assess if that combination can be supported by a multi-benefit product.
The service will allow the adviser to see the cost comparison of multiple standalone products versus a single multi-benefit product premium.
This could be more time and cost effective, the firm said.
Quotes will be automatically available on Webline from Bright Grey, Legal & General and PruProtect, with a further two insurers to be confirmed.
The new service can be tailored for both restricted and whole of market advisers, with no additional subscription cost.
Adam Byford, managing director at Capita Financial Software Ltd said: "Our multi-benefit tool brings greater simplicity to researching the most suitable protection product for clients.
"Not enough advisers focus on protection sales, and not enough people buy protection products, so we need to make sure as an industry that the process of advising on protection is made as simple as possible."
Alan Lakey, director of CIExpert said: "The protection world is becoming increasingly complex with multi-plans, link-ups and so on, and the busy adviser cannot always keep pace with matters.
"This system provides a wider perspective of menu plans which are not usually covered by the Exchange or Assureweb."
Donna Brenchley, E-Commerce Director at Mortgage Advice Bureau said: "What Webline has developed is far in advance of anything else we have seen in the marketplace. The new functionality will allow our advisers to illustrate the benefits of a menu-based product to their clients in a few simple steps. There was an increasing demand from our advisers, who favour these product types, and this new system meets all of these demands."
Leading With Distinction
Alongside home and travel cover
Streamlined trust process
Includes remote GPs