Assure-U Ltd has launched a website and quote comparison engine for private medical insurance (PMI.)
The quote engine allows users to create their own PMI plans by selecting benefits and premiums. Users can also apply for policies online.
The technology firm said major insurers are displayed on the site, alongside more niche players.
In addition, while the site is aimed primarily at individuals in the UK, it also includes some international insurers as their products can be used in the UK.
Assure-U Ltd is also offering an Introducer Programme to brokers who do not currently sell PMI. Such brokers can place a healthcare banner on their own web sites and encourage click through business.
Julia Webster, managing director of Assure-U Ltd said: "It's our intention to further develop the site to include an international platform and also a cash plan comparison section.
"We also want to develop alliances with major networks and aggregators".
